Gatorade’s most recent foray into the bar category signifies a more premium, focused approach than previous launches.

 Although sports recovery drinks have gained ground, they are still somewhat rare, and Gatorade has been the only large brand to include the recovery claim in its products. 

From Gatorade to creatine, a dietary supplement used by baseball sluggers Sammy Sosa and Mark McGuire, ingredients and formulated products targeting weekend warriors, as well as professional athletes, have grown in popularity.