Officials said the Givaudan’s Flavor Division has become “Taste & Wellbeing,” to highlight the company’s its global leadership position in flavor and taste. Meanwhile, the shift also reflects the business’ expansion into adjacent spaces. In a related move, the company’s Fragrance Division is recast as Fragrance & Beauty, highlighting global leadership in Fragrances and signaling an expansion into Beauty.

Many studies have linked the color of food and beverage products with taste and visual appeal.