I.C.E. Labs, short for Innovate, Create and Enjoy, will maximize Talking Rain Beverage Company's ability to test products more efficiently on a smaller scale, generating consumer response over a six to nine-month basis. 

Bevolution is also launching a custom small-batch craft soda program. Bevolution will work with partners to create new and innovative dream flavor combinations. All the soda flavors are sweetened with pure cane sugar, never high-fructose corn syrup, to ensure the quality, flavor drinks.