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Consumers Find Comfort in Desserts and Trusted Names

Co-Branded Comfort: Nostalgic flavors and products bring a sense of comfort, in a time when consumers seem more affected by stress

Alyssa Hangartner

October 15, 2021

Faced with ongoing uncertainty and disruption of COVID-19, consumers have turned to familiar, comforting retail products to find emotional support. In particular, many categories of packaged desserts and confections are enjoying greater sales and frozen desserts, in particular, are thriving.

Sour Patch Kids Flavored Yogurt

Go-GURT taps Sour Patch Kids brand for its first co-branded product innovation

January 26, 2018

Go-GURT SOUR PATCH KIDS flavored yogurt will be available in two popular SOUR PATCH KIDS candy flavors, Redberry and Blue Raspberry.

PepsiCo “Loco” for New Products, Foodservice Partners

November 19, 2012

Quaker Oats. Frito-Lay. Pepsi. Tropicana. With brands such as these, it’s no secret PepsiCo Inc. is a powerful player at retail. Then again, officials say PepsiCo is an equally powerful partner for restaurants.

The Winter Fancy Food Show is where specialty food makers go to exhibit their newest and best products and where buyers go to find their next bestsellers.

Get ready to be a part of something bigger and experience the breakthroughs that are shaping the future. The chase ends at Expo West, and we can't wait to see you there, empowering your future in the world of natural and organic products.

Items Tagged with 'cobranding'

ARTICLES

Consumers Find Comfort in Desserts and Trusted Names

Sour Patch Kids Flavored Yogurt

PepsiCo “Loco” for New Products, Foodservice Partners

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