In its report “The Rise of Greek,” UBS found the growth in sales of Greek yogurt stems largely from its popularity among upper-income, highly-educated women. UBS notes this group is “seemingly in a better spending mood for several years, driving solid sales growth at such companies as Whole Foods, LuLu Lemon, Starbucks and Panera Bread.” It is a group willing to seek and pay more for ingredients with a higher quality.
