Givaudan Taste & Wellbeing introduces Aroma Kiosk, a ground-breaking new digital sensory insights tool to connect with consumers in dynamic environments such as grocery and department stores, universities and shopping malls. The goal is to gather valuable consumer insights and recommend products in real time. 

A system allows communication between receptors in the brain and those involved in sensations such as euphoria, anxiety or even pain.

With this positioning, Wild will further its development position and product lines to expand not only into unique flavors, extracts, and aromas for the food and beverage market, but also to strengthen its health and wellness focus and initiatives.

Freshly baked bread was initially linked with simply hunger, until a recent study which claims it also tends to make a person kinder.

Dutch researchers found that a food's aroma intensity influenced a person's first bite, as well as additional bites.