Coke Turning to Marketing to Return to Growth Coca-Cola has outlined a five-point marketing-led plan it hopes will drive a resurgence in its revenues. February 19, 2014 Coca-Cola plans to invest up to $1 billion in marketing campaigns.Read More
Profit Rise for Kraft February 21, 2012 Kraft Foods reported a rise in fourth-quarter profits, as revenues in the U.S. and Europe outpaced sales in emerging markets but missed expectations.Read More
