Heineken to invest in a 50% stake in U.S. craft brewer
September 9, 2015
Heineken provides Lagunitas with a global opportunity to present its beers to new consumers and Lagunitas provides Heineken with the opportunity to build a strong foothold in the dynamic craft brewing category on a global scale.
Strongbow Gold Apple, Honey & Apple varieties make up new offerings
March 18, 2015
The new ciders will begin appearing at on- and off-premise accounts this month, says Alejandra de Obeso, Strongbow brand director. In turn, the original Strongbow hard cider is expected to be completely phased out at retail before the end of April, she notes.