Health and wellness, safety, social impact, experience and transparency are key drivers in consumer purchase decisions
March 9, 2016
A study released in January found that roughly half of Americans surveyed weigh "evolving drivers" - health and wellness, safety, social impact, experience and transparency - in their purchasing decisions, in addition to the "traditional drivers" of taste, price and convenience.
Taste, price and convenience are no longer the sole deciding factors when people buy food and beverages
February 2, 2016
Taste, price and convenience are no longer the sole deciding factors when people buy food and beverages, according to a new study,from Deloitte, Food Marketing Institute (FMI) and Grocery Manufacturers Association (GMA).
2014 Update to GMA Health and Wellness Surveys Finds that Food and Beverage Companies Have Introduced More Than 30,000 Healthier Product Choices
November 3, 2014
More than 30,000 healthier product choices have been made available to consumers between 2002 and 2013 according to the 2014 Health & Wellness Survey released today by the Grocery Manufacturers Association (GMA). The new choices represent an additional 10,000 in just the last four years.