With fashionable flavors like Iced Coffee, Caramel Fudge, Strawberry Ice Cream or Salted Caramel, brand suppliers can extend their range of protein bars to include attractive alternatives with high unique selling value and satisfy the consumer’s demand for healthy enjoyment in terms of “permissible indulgence.” 

According to a recent survey commissioned by Kellogg and conducted online by The Harris Poll among over 2,000 US adults, while 29% of Americans say they know about probiotics, prebiotics are a mystery for the average American.

Highly effective at low doses, NUTRAFLORA short-chain fructooligosaccharide helps to promote growth of beneficial bacterial in the large intestine. It can be easily incorporated into a wide range of applications such as bars, snacks, cold cereal, dairy, beverages and even confectionery.

Connected to and helping to drive this interest in the digestive tract is the expanding consumer awareness that having a healthy gut means more than just being regular. The science uncovering the connections between digestive health and both immunity and mental health/well-being has created a generation of tuned-in consumers as well. According to the aforementioned Google analytics, interest in “anxiety and gut health” rose 200%, suggesting that individuals have a growing curiosity about how gut health affects the brain.

The first entry of 2014 could not focus on a more pertinent topic than dietary fiber.

An understanding of how ingredients, such as starches, fiber, fats and oils, impact baked goods’ texture and nutritional profile helps lead to superior formulations.