World Taste & Smell Association webinar features trendsetters in the world of scent
May 15, 2023
“Multisensory design is a unique and effective means to engage consumer interest and boost product satisfaction,” said Amy Marks-McGee, a World Taste & Smell Association Board member and Founder of Trendincite LLC. “This panel will provide insights and examples.”
Flavorings, crucial to many food and beverage formulations, present a challenge. How they are perceived depends on the product matrix. A screening suggestion is provided.
