Water beverages are flooding the market in a tsunami of new launches, and most are overflowing with better-for-you ingredients, such as vitamins and minerals, botanicals and nutraceuticals, plant proteins, and fibers.

Suja Juice Co. announced the launch of its new line of enhanced water made with nothing but organic fruits, vegetables and vegan probiotics.

Consumers now have an intriguing new way to "chill" after a long, frenzied day. Vacay is an all-natural water enhancer with ingredients known to "relieve stress and anxiety, ease tension and calm the mind." It combines the ever-popular flavors of iced tea and lemonade in a conveniently portable supplement that consumers simply add to their water.

Beverages, particularly energy drinks, enhanced waters and RTD teas, are taking various approaches in promotions, ingredients and even processing to set themselves apart.