What started as a five-year commitment to raise a minimum of $50,000 in scholarships for the Williams-Franklin Foundation (WFF) at the start of 2021 by Organic & Natural Health Association, has blossomed into a $55,205 total in less than two years throughout various natural products industry events and supporters. These funds have raised more visibility for opportunities in the natural products industry for students of historically Black colleges and universities (HBCU).