Nexira’s new POW(D)ER From Mother Nature adds natural appeal to functional foods and beverages
October 24, 2022
In the expanding nutrition market, perception is key. Consumers want to discover new products that contain appealing clean ingredients with powerful benefits known to fuel vitality, health, and well-being.
Color is arguably the most important initial sensory cue we get from a food or beverage. It helps us almost immediately make a preliminary judgement about the desirability, quality, and palatability of what we plan to eat or drink.