Half of all Americans agree that it’s worth paying more for a brand that supports socially-responsible causes
March 3, 2021
The rise in social justice, diversity, and equality engagement following the deaths of George Floyd, Breonna Taylor, and Ahmaud Arbery in the spring/summer of 2020 resulted in many companies and brands asking themselves what purpose they should serve for consumers and what role they should play in that moment.
Ice cream company teams up with Colin Kaepernick to address justice for Black and Brown communities
December 21, 2020
Ben & Jerry's honored Colin Kaepernick with his own ice cream flavor: "Change the Whirled." The flavor celebrates Kaepernick's work to confront systemic oppression and to stop police violence against Black and Brown people.