While the plant-based protein trend remains front and center in the food product development industry, it’s important to remember that animal-based whole-food proteins make up four of the Top Five most bioavailable protein sources.

EVERY Protein's performance among leading soluble proteins finally unlocked this super beverage from Pulp Culture, which required zero masking agents, sugar or other unnecessary additives to create its protein-boosted hard juice.

In 2021, plant-based meat’s dollar share equated to 2.7% of retail packaged meat sales, or 1.4% of the total meat category (including random weight meat), according to data released by the Plant Based Foods Association (PBFA), The Good Food Institute (GFI), and SPINS.

The world is moving quickly to new forms of protein, but the consumer is not there yet. Protein innovation is currently out of sync with consumer acceptance, but some companies are working to close the gap between the emerging proteins and the consumer.

Bay Area-based New Culture announced the hiring of Josh Kittleson, PhD, as the company's vp of biology. New Culture is part of the global movement to an animal-free dairy future, offering animal-free dairy products that are indistinguishable from conventional products in taste, texture, function, and nutritional content. Adding Kittleson's deep synthetic biology and R&D management expertise, the company has brought on board an industry leader to accelerate the time to market of its animal-free mozzarella.