Mid-year report examines top food trends, forecasts ahead, and how quarantine has impacted America's dining habits
July 15, 2020
Grubhub, an online and mobile food-ordering and delivery marketplace, launched its latest report, "State of the Plate", looking at trends across the more than half a million orders placed a day. Grubhub's mid-year report checks in on the popular food trends to date and what quarantined Americans ordered through contact-free delivery, and predicts what we can expect to see more of in the second half of the year.
Millions of consumers have easy access to meal kits through online and in-store retail
March 12, 2019
Over the past year, a deluge off acquisition and collaboration deals between kit manufacturers and retailers has created a groundswell of media conversation, consumer awareness and retail distribution points for meal kit offerings.
Co-authors Betsy McGinn and Phil Segal distill their collective years of eCommerce and digital marketing experience
February 28, 2019
With a mix of case studies, first-hand experiences, and practical wisdom, McGinn and Segal provide the reader with a clear guide through this complicated, ever-changing landscape.
Upcoming webinar features Betsy Mcginn, CEO, Mcginn Ecomm and Bob Burke, Principal, Natural Products Consulting
August 10, 2018
Each day brings more new foods and drinks exclusively developed for online sales—ranging from Amazon’s Wickedly Prime teas, snacks, soups and spreads; to PepsiCo’s “Drinkfinity” flavor pods.
More than half of Americans are concerned about the safety of products bought online
May 30, 2018
Despite the fact that consumers are spending more time and money online, trust remains a hurdle for online retailers to clear, particularly for younger consumers. Some 14% of all online food and drink consumers cite trust as an issue that has prevented them from adding a product to an online shopping cart, with this number rising to almost one in five (17%) 18-34-year-olds. What’s more, many Americans are deterred by the lack of ability to test the value of the product for themselves as 69% of consumers overall are hesitant to buy something that they can’t see/touch in advance and three quarters (75%) prefer to sample products before purchasing.
Within 10 years, online food shopping will reach digital maturity in the US
February 15, 2017
This first perspective offers recommendations on how food marketers and manufacturers should be preparing their strategies and managing the organizational change that will be required to engage those shoppers.