Preferred beverages include coffee, soft drinks, milk, iced tea, and bottled water
November 3, 2016
There are 72 fewer in- or away from home occasions per person annually when a purchased beverage is consumed today than there was a decade ago. It’s not that consumers are only drinking tap water; there are still about 1100 beverage occasions per person a year, which equates to about 3 non-tap water drinks a day, according to NPD Group’s continual tracking of US consumer’s eating and drinking behaviors.
