In recent years, the natural and organics category has seen significant growth, but the profiles and motives of today’s natural/organics shoppers are drastically different than they were less than a decade ago.

As the US Hispanic population continues to grow in size and influence, Acosta, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, and Univision Communications Inc. (UCI), a media company serving Hispanic America, have released the 5th Edition of The Why? Behind The Buy™ US Hispanic Shopper Study. This new research explores the buying patterns and behaviors of these highly experiential shoppers and provides insights CPG brands and retailers can leverage to better appeal to and connect with this important shopper segment.