Craft spirits account for one in seven global spirit launches, according to Mintel research
June 6, 2016
While craft beer has taken the world by storm, today there is a new drink taking a shot at global popularity - craft spirits. Indeed, new research from Mintel reveals that spirits positioned as “craft” have so far accounted for one in seven (15%) new global spirit launches to date in 2016, up from just one in 20 (5%) in 2011.
