Welcome to this series where we cover the most common mistakes suppliers make when calling on national foodservice accounts. This month we’ll discuss mistake No. 3, which is, "Not building relationships beyond purchasing."

Welcome to my monthly series where we cover the most common mistakes suppliers make when calling on national foodservice accounts. This month we’ll discuss mistake No. 4, which is, “Not asking for feedback.”

Although there may be a pandemic-related slowdown, there’s no stopping new product development targeted at the commercial and non-commercial foodservice sectors. To help readers with new product development strategy, Prepared Foods asked Jeff Miller, founder and CEO of Cutting Edge Innovation, to create a thought leadership series connecting R&D strategy to foodservice sales. Cutting Edge Innovation advises on foodservice strategy, sales, business development, and innovation. Miller also created an online course, “Turbocharge Your Foodservice Sales.”