“Marketing mix” is one of the best known phrases in marketing. Elements of the mix--the “four Ps” of price, place, product and promotion--define tactics used to support a company's marketing
A brand's equity can be defined as its value, sometimes quantifiable, based on positive and negative perceptions of attributes such as quality, relevance and influence. Some of most the valuable
Trend tracking is not only a key PF editors' responsibility, but also an enjoyable task. March ushered in two sentinel events that provided guidance as to what will be hot
Prepared Foods’ New Products Annual presents an overview of trends in packaged consumer foods and supplements. If you cannot read the magazine cover to cover, here is a short version.
This title will result in deja vu for some. The headline “To E or not to E” has been used on several recent articles reporting on a study of the benefits of vitamin E supplementation.