2021 Food and Beverage Trends
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2021 Predictions: FOOD & BEVERAGE TRENDS

From Unrest to a Reset: The Road Ahead

SRG projects solutions, safety and simple pleasures for 2021 and beyond.
Amy Shipley
December 30, 2020

Amidst the chaos of 2020, we’ve also experienced extraordinary resilience, ingenuity and creativity to address numerous challenges. SRG is fortunate to work with companies that are investing more in consumer research and “futures” work across the globe.


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Vaccine Adoption & the Impact on CPG Industry

IRI anticipates that a significant proportion of consumers will get vaccinated by mid-year to the end of 2021
December 18, 2020
IRI’s latest report, “Anticipated Vaccine Adoption and Impact on CPG Industry,” explores the opportunities that retailers and manufacturers have to promote vaccinations, both as a physical destination where consumers can get a vaccination, and as part of overall wellness campaigns.
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Food and Beverage Industry Trends

Top 2021 Flavor & Trend Predictions

Lyons Magnus released predictions for five emerging trends that will influence food and beverage menus in 2021 and beyond
December 18, 2020
Lyons Magnus, a global foodservice and ingredient source, released predictions for five emerging trends that will influence food and beverage menus in 2021 and beyond.
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2021 Predictions: CONSUMER INSIGHTS

Today’s Consumers are Shifting to New Eating Behaviors

Look for consumers to settle into the new normal as it helps them remain distanced while saving trips to the store
Darren Seifer
December 18, 2020

You don’t have to be an expert in, well anything, to know 2020 was a year like no other.

Words like “unprecedented” were heard on a daily basis.


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Food and Beverage Industry Trends

Changed Forever: What 2020 Did to Consumer Behavior

New report reveals how COVID-19 accelerated major shifts in spending and attention
December 17, 2020
Coefficient Capital and The New Consumer worked with Toluna, Inc. to survey 3,500+ US consumers on shifting behaviors resulting from the COVID-19 pandemic. The survey, conducted in November 2020, asked consumers about their spending habits, consumption patterns and other behaviors related to food & beverage, fitness, alcohol and beauty.
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2021 Predictions: BOTANICALS

Plants Used as Food and Medicine Continue to Intertwine

Assaults on physical and mental health are compounding the toll already taken on an aging yet active population
Kerry Hughes
Kerry Hughes
December 17, 2020

Recent events have not only driven consumers to seek ways of staying healthy but pulled the mental health side of mind-body wellness to the forefront. The stress of having lives and routines (and incomes) disrupted, illnesses threatening or even invading the family, and social isolation has led to an unprecedented 40% of US adults reporting that they’re struggling with mental health problems.


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Food and Beverage Industry Trends

2021 Drink Flavor Trends

Flavorman suggests flavors that tingle, comfort, and function will dominate the New Year
December 16, 2020
Experts at the Louisville-based beverage development company, Flavorman, identified drink flavor trends to watch for in 2021. Driven by the long-term effects of an on-going pandemic, this year’s forecast is shaping up to be focused on flavors that drive experience in a socially distant landscape.
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Firmenich Flavors of the Year for 2021: A Super-Root, Ginger and a Super-Fruit, Yuzu

The company determined that even before Covid, food and beverage companies placed emphasis on the two super ingredients
December 14, 2020
Firmenich, the world's largest privately-owned fragrance and taste company, announces Ginger and Yuzu as the two Flavors of the Year for 2021. Following an unprecedented year of uncertainty, they represent the world's collective desire for strength and optimism: two superhero-like qualities characteristic of a super-root and a super-fruit.
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