BI will treat show visitors to three unique ruby-colored beverages. They will include an apple cider vinegar in a lemonade mix; lentil protein concentrate in a red velvet shake and another ruby colored drink featuring guayusa for energy.

The new 12-ounce Hemp Energy drinks will be available in late October and will include Kona Gold’s popular Classic, Sugar Free, and all new Platinum flavors.

Petal was started by South African born and Chicago bred female entrepreneur Candice Crane. Crane says she remembers sipping rose petal tea every afternoon with her grandmother.

High protein drinks or waters are among the product concepts that resonate with a growing mainstream consumer base since they offer a healthy, ready-to-go option. From a product development perspective, formulators face difficulties achieving clarity at anything other than very low pH levels and an acceptable taste profile.

ESSENTIAL AMIN.O. ENERGY Plus Electrolytes comes in powder and a new, effervescent ready-to-drink formula in a 12-ounce can.

Koia's Fruit Infusions are made with wholesome ingredients that consumers can see and recognize to provide a clean, low-sugar protein option.

The new line of functional beverages and supplements are infused with Active Hemp Extract and will be available to consumers in up to 2,400 natural specialty store locations within the United States.

Made with clean ingredients (grown by organic standards, sustainable farming practices and low environmental footprint) and free of all synthetic or processed ingredients, Hälsa (Swedish for health) is said to be America's first Oatgurt.

The functional shots category is doing well in the market, generating a triple-digit, 219.7% increase in year-over-year sales, according to SPINS’ data.

Available in select retailers and online, the 16-ounce bottles have a suggested retail price of $3.