With numerous health benefits supported by strong scientific evidence, flax lignans have much to offer manufacturers targeting specific categories of wellness seekers, including consumers in the fast-growing men's health category.
Consumer awareness of eye-health, along with landmark research supporting supplementation benefits, gives direction for nutritional products companies.
A Nutrition Business Journal report titled "Consumer Research in the Nutrition Industry II," concludes consumers are ill-informed about nutritional science, brands and regulations, making them easy prey for misconceptions and misinformation.
The interest in foods with healthful properties has increased the need for food formulators to offer additional benefits in the foods and beverages they manufacture.
Health-conscious consumers—and manufacturers and marketers of nutritional products—are becoming more familiar with the health benefits of "good fat." A primer on nutritional fats and oils—from omega-3 fatty acids to chia seed oil—is provided.
Elderberries grow beyond the folklore into mainstream functional foods.
An old Austrian saying, "Tip your hat to the elder," expresses the respect with which Europeans have long regarded the elder tree (Sambucus nigra L. Caprifoliaceae) and its dark purple berries.
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