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MegaFood Blood Builder Liquid Iron Once Daily Supplement

The new supplement is formulated to support healthy energy levels

December 15, 2021

MegaFood®, a vitamin and supplement brand, announced the launch of Blood Builder® Liquid Iron Once Daily. Available in a convenient format, Blood Builder Liquid Iron is formulated to support healthy energy levels, while being gentle on the stomach and non-constipating.

Odyssey Wellness Organic, RTD Functional Mushroom Elixirs

Odyssey is targeting consumers who are increasingly demanding healthier beverage options with functional benefits

December 1, 2021

The Odyssey Functional Mushroom Brew line includes four unique flavor combinations, featuring different types of functional mushrooms and adaptogens.

Dr. Kellyann’s Bone Broths

New broth products have low-calorie, low-fat, and zero-sugar ingredient profiles

November 23, 2021

Powered by 15g of protein and 5.5g of collagen per serving, the Dr. Kellyann broths can be a meal replacement, snack, or stock alternative for the entire family to enjoy.

Three New XOMA Superfoods

The new line includes matcha latte, keto cocoa, and turmeric golden milk

October 20, 2021

NEXE Innovations Inc. added three beverages to its XOMA Superfoods line including a matcha latte, keto cocoa, and turmeric golden milk. Each is available in a 12- and 48-count package

Wilderness Poets Freeze-Dried Açai Powder

The new superfood powder contains Omega-3, anthocyanins and zero added sugar

October 13, 2021

The Açai Powder the newest addition to the company's line of USDA Organic Superfood Powders which includes: Dragon Fruit, Camu Camu Berry, Elderberry, Blue Butterfly Pea Flower, Turmeric, Super Green Juice, Ceremonial Matcha Green Tea, Premium Grade Organic Matcha Green Tea, Hemp Protein, Coconut Milk and Coconut Water.

Nature's Path Low-Carb, Keto-Certified Cereal, Granola

The new keto products are 100% organic, keto-certified, non-GMO, 100% plant-based, gluten-and dairy-free

September 22, 2021

All of Nature’s Path new keto products are 100% organic, keto-certified, non-GMO, 100% plant-based, gluten-free, dairy-free, and contain no artificial sweeteners or flavors.

Toodaloo Adaptogenic Trail Mixes

The trail mixes are plant-based, non-GMO, gluten-free, dairy-free, and grain-free, and contain zero processed sugars or refined canola or palm oil

August 18, 2021

Toodaloo, a new snack brand dedicated to healing the mind, body, spirit and planet, launched a line of adaptogenic trail mixes. Available in five varieties, each trail mix is crafted with care and infused with adaptogenic herbs and superfoods that restore balance.

Plants By People Organic, Plant-Based Drinkable Tonics

Product line includes five products that address immunity support, cleansing, awakening, relaxing, and nourishment

August 11, 2021

Each single-serve powdered tonic is made entirely of organic plants, herbs, and botanicals, combined to maximize nutritional benefits and restore natural balance.

Botanical Ingredients Flourish, Add Function and Appeal to New Foods and Drinks

Botanical ingredients are linked to immune support in addition to other potential positive physical, mental and emotional attribute

Lu Ann Williams

July 23, 2021

Scouting the next ingredient trend to sprout up in new foods and drinks? The supplement market shows health-conscious consumers are learning more about botanical ingredients—and leaning toward them in new supplement purchases.

Rritual Superfoods Plant-Based Collagen Boosters

The company aims to disrupt animal based collagen enhancers, replacing them with plant-based botanicals and superfoods

July 21, 2021

Rritual Superfoods Inc. announced that the company's product innovation and research team has completed testing on the first of its new superfood mushroom latte blend formulations, incorporating plant-based collagen enhancers as a key market differentiator.