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Prepared Foods talks with Atomo Coffee Founder & CEO Andy Kleitsch about Atomo’s upcycled beanless coffee.

In this episode of Reasoned Opinion, Executive Editor–Technical David Feder’s editorial series on trends in the food beverage, nutrition, and ingredient industries, he subjectively discusses half a dozen trending whiskey spirits and what they bring to holiday tables. And, of course, he reminds those involved with the consumption of alcohol beverages to encourage responsible drinking.

As consumer demand shifts towards healthier, more transparent products, clean energy drinks are leading the way in the beverage industry. Unlike traditional energy drinks that often include artificial flavors, colors, and excessive sugars, clean energy drinks prioritize natural ingredients and transparency, attracting health-conscious consumers who seek both a boost and peace of mind.

Infused with the taste of cranberries, STARRY Cranberry Blizz is a tangy and tart, zero sugar twist on the classic lemon lime flavor of the carbonated soft drink, the company says.

Michael Pengue, previously CEO of ZOA Energy, and a seasoned executive in the better-for-you beverage sector, has been named CEO. Additionally, industry veteran Kevin Benmoussa has joined as CFO, bringing two decades of experience spanning Fortune 500 and private equity-backed startup companies in the food and beverage space.

Because of the unique tannins in the cranberry, cranberry juice can uniquely replicate the flavor of wine, and combined with flavors of mulling spices like ginger, cinnamon, clove, and peppercorns, it closely replicates a famous holiday beverage.

Amid the traditional seasonal specialties such as eggnog, pumpkin spice, and apple cider, Sprite Winter Spiced Cranberry and Sprite Winter Spiced Cranberry Zero Sugar offer a refreshing choice, the company says.

What sets AZ-ZERO apart is its use of monk fruit as a natural sweetener, delivering flavor without calories. Made with real lemons and natural flavors, AZ-ZERO is a choice for health-conscious consumers seeking a guilt-free lemonade experience.

Made with a unique oat and pea blend, Silk Kids delivers 8g of plant protein per serving to help support muscle health, DHA omega-3 and choline to help support brain health, and prebiotics that are good for bellies.

In 2025, we can expect to see a convergence of several key trends that prioritize holistic health and personalized experiences. From liver health-focused products to sugar-inspired flavors without the added sugar, the industry is responding to the growing demand for healthier options that don't compromise on taste.