An oatmeal breakfast enhances feelings of fullness and helps curb hunger to a significantly greater extent than a leading oat-based ready-to-eat cereal.
April 23, 2013
Results showed that when subjects ate oatmeal, they reported increases in overall fullness, as well as stomach fullness, and reductions in hunger and the desire to eat.
According to a 2011 report from the Hudson Institute, a policy research organization, companies that offer products with “better-for-you” (BFY) attributes perform better financially than companies that don’t.
Seneca Foods Corporation recently added two new flavors to its popular oatmeal product line: Seneca Farms Cranberry Apple and Maple & Brown Sugar. Seneca Farms Oatmeal is quick to prepare, portable and nutritious; it also provides an excellent source of vitamin C without trans fat or cholesterol.
Scooter’s Coffee House recently launched a better-for-you hot cereal. Healthy Harvest Hot Multi-Grain Cereal may look and taste like traditional oatmeal, but it is made with ConAgra Mills’ Sustagrain, an all-natural, 100% whole-grain product that has three times the fiber of oats, says the company.
Customization in consumer food products is seen through product launches that allow consumers to take ownership and essentially tweak a product to make it "theirs." In hot cereal, a recent launch from category leader Quaker does just this.