Mintel finds sugar reduction claims growing in Europe.
October 11, 2021
"No added sugar" claims are growing in Europe, with the UK leading the charge as it has the highest proportion (15%) of European food and drink launches carrying this claim in the past five years, followed by Germany (13%) and France (10%).
Strapped consumers in economically racked Southern Europe are changing their shopping habits, prompting global food companies to use some of the sales tactics they developed for emerging markets.