As part of its 2020 strategy to strengthen its capabilities in natural flavor solutions for its customers, Givaudan announced that it has entered into an agreement to acquire 40.6% of the shares of Naturex.

Naturex, a global natural specialty ingredients company, added Mary T. Clarke and Reza Kamarei, PhD, to its team of high-profile senior executives.

Naturex sources, manufactures and markets natural specialty ingredients for the food, beverage and health and cosmetic industries. The company actively supports the global shift to natural by directly addressing key consumer expectations through an offer built on two main focus areas: “My Natural Food” and “My Natural Selfcare.”

This document summarizes the latest news about the global food coloring market and Naturex’s vision for the market’s great innovation potential.

The Naturex Group, a world leader in specialty plant-based natural ingredients, and Mazza Innovation Ltd., a leading provider of premium, solvent-free botanical extracts, signed an exclusive agreement for use of Mazza’s patented pressurized low-polarity water (PLPW) technology to extract phytochemicals from cranberries.

Health and wellness, as well as taste and pleasure, remain overarching driving factors in the food industry.

While demand for natural drives market growth, consumers are still eager to try new food and beverage experiences.

The European Food Safety Authority (EFSA) has published a favorable opinion on the safety of Thaumatin (E 957) for extended use and opens the door to a broad range of new applications.

Anyone who follows consumer eating trends knows that there has been a major shift towards good-for-you foods. Consumers are becoming increasingly concerned about what they eat and aware of the ingredients used in the processed foods they buy every day.

Naturex will use its FI Europe exhibit, Booth #6129, to showcase several on-trend ingredients in foods and beverages.