Sambazon’s two new Superfruit Packs include daily essentials to a well-balanced diet
March 30, 2016
The company introduced two new Superfruit Packs, including Performance Protein Superfruit and Supergreens Superfruit, as well as new açaí sorbet flavors, including Açaí + Coconut Creamy Sorbet and Açaí Chocolate + Chocolate Chip Creamy Sorbet.
The product has seven active cultures and is clearly marketed to male consumers.
March 20, 2013
The product is differentiated from existing Greek yogurts by its 20-25g of natural protein per serving, a "man-sized" 8oz. cup that is at least 33% larger than most individual-serving Greek yogurts and marketing and packaging that speaks to active male consumers.
An Eco Pulse survey asked 1,013 U.S. consumers, “Which is the best description to read on a food label?” In an indication the natural trend is persevering, some 25% of those surveyed said “100% natural” or “all natural.”
Beverages that tout relaxation benefits, although still somewhat niche, are gaining ground. More and more manufacturers are introducing products in various formats and with ingredients known for their relaxing properties.