Articles Tagged with ''consumer trends''

Despite economic constraints, consumers remain loyal to familiar products, emphasizing the need for incentivizing purchases and leveraging integrated marketing strategies to drive engagement.

North American consumers need protein solutions that are right-sized, simple, globally inspired and affordable. That’s according to the newly published “Protein Profile,” an annual report produced by Cargill’s North American Protein business. 

Passport+, available on Circana’s industry-leading Liquid Data platform with the latest Unify+ visualization, provides insights into shopper behavior and retail trends that level the playing field and help smaller CPGs compete effectively in the market.

This annual report combines leading industry research findings with the latest data from T. Hasegawa’s product development and marketing teams to analyze what consumers are looking for in food and beverage categories and predict upcoming trends through next year.

"Exploding energy costs, crop failures, and supply chain disruption are all forcing companies to future-proof existing business models or bear uncertainty and increased cost implications," says Regan Leggett, foresight leader, NielsenIQ. 

Insights from a two-and-a-half-year series of consumer sentiment tracking surveys by Rich Products (Rich’s) chart a clear course for retailers to capitalize on this momentum through more healthy options among their fresh bakery offerings, greater variety, and smaller, more affordable portion sizes. 

Spending on groceries and away-from-home food is up. Inflation plays a role here but spending choices indicate consumers are returning to restaurants and buying freshly prepared foods.

Even well funded players are suffering. Planterra Foods who launched the OZO brand a few years ago just announced it is being shut down by its parent company Brazilian-based JBS. Maple Leaf Foods, who owns Lightlife and Field Roast plant-based brands, is reallocating resources back to conventional meat amid declining sales.

Expect immunity to be a long-term topic and trend, as people of all ages are mindful of shoring up physical and mental health.

Leading innovation agency Sterling-Rice Group named Daniel Carpenter to the newly-created position of managing director – culinary at the fast-growing agency. Carpenter is joining SRG from Nextbite, a national virtual kitchen company where he served as vice president – culinary.