Sweegen will be debuting Tastecode™ Natural Flavor Technologies, taste tools that allow brands to unlock the code to delicious tastes consumers love by addressing specific taste challenges and optimizing the sensory experience at the molecular level.
Virginia Dare using IFT First to showcase on-trend tastes, technology
June 26, 2024
"We're thrilled to showcase our new booth design, which reflects the evolution of Virginia Dare and our dedication to being a flavor-first innovator,” says Philip Caputo, Virginia Dare’s marketing & consumer insights manager. “Our new facility has significantly expanded our capabilities, and we can't wait to give visitors a taste of what we can achieve together."
The new ready-to-drink beverages provide new flavors without the alcohol content
May 18, 2024
To celebrate the limited-time-only release of these sparkling waters packed with summer flavor, Waterloo has partnered with Guy Fieri, chef, restauranteur, best-selling cookbook author, Emmy® award-wining TV personality, and Mayor of Flavortown.
“We’ve kicked things up a notch with this flavor exploration inspired by the flavor lab at Truly L.A. and can’t wait for fans to try this fun and playful combination that’s sure to score,” said Matt Withington, Truly Hard Seltzer's senior director of marketing.
With rise of sober curiosity and increasing product availability, one-fifth of adults consume non-alcohol beverage alternatives monthly
August 9, 2023
"Alcohol marketing is evolving rapidly," said Patrick Egan, director of research & insights, DISQO. "With budget-constrained consumers who are increasingly focused on health, our insights suggest that marketers should be intentional in their messaging. Whether that's educating about differentiated offerings, touting unique production processes, emphasizing functional benefits or justifying higher price points, advertisers need to keep up with consumers in an increasingly crowded category."
Canned carbonated beverages made with artificial intelligence and sparkling mocktails point to some of the major trends in the carbonated drinks segment
July 24, 2023
A.I.'s capabilities can reduce product development cycles from 1-2 years (or at best, half a year) to as little as one month. This process is the result of coordinated efforts between multiple A.I. systems, each excelling in different areas, while collaborating on the development. With more than one hundred A.I. systems in existence worldwide, collective operation ensures a high level of innovation.
FlavorSum uses mocktails, snacks to demonstrate flavor-forward creativity at IFT 2023
July 11, 2023
FlavorSum is a solutions provider for growing food & beverage companies. The platform unifies National Flavors, GSB Flavor Creators, Bonnie & Don Flavours, Whittle and Mutch, and Meridian Flavors.
Florida Food Products showcases on-trend taste concepts at SupplySide West
September 13, 2022
Florida Food Products (FFP), a leader in clean label food and beverage ingredient solutions, invites 2022 SupplySide West Exposition (SSW) attendees to visit booth #2445 to sample an array of functional, yet flavorful beverage innovations.