Perkins American Food Co., the American restaurant and purveyor of pies formerly known as Perkins Restaurant & Bakery, recently announced Kimberly Bean as the new vice president of marketing. An expert with more than 20 years of experience in the restaurant and foodservice space, Bean will lead the brand as it enters a more modern era with an evolution that marks notable changes to restaurant design, service, and menu. In her role, Bean will guide the organization in aiming to create meaningful connections with guests, including focusing on social and digital channels that align with their newly outlined target audiences.
A seasoned leader in marketing strategy, product innovation, and consumer insights, Bean recently served as VP of integrated marketing and menu strategy at Papa John’s International. She led a dynamic team focused on shaping the brand’s commercial strategy, including the development of new products and marketing campaigns that drive guest engagement, loyalty, and business growth.
Bean’s expertise also spans across brand management, product innovation, and marketing operations. She previously held senior roles at Cracker Barrel Old Country Store and Bloomin' Brands, where she led marketing initiatives that reportedly contributed to sustained sales growth, operational efficiencies, and branded innovation.