Houseplant, the cannabis lifestyle brand helmed by Seth Rogen, Evan Goldberg and Michael Mohr, has expanded into the beverage category with Houseplant THC-infused sparkling waters.
Available on shelves in select markets at Total Wine & More and shipping direct-to-consumer, each beverage features 3 mg of hemp-derived THC per serving.
"At Houseplant, our approach has always been to create the products we wish existed—and to do so with the highest standards," said Houseplant Co-Founder and CEO Michael Mohr. "It has been thrilling to innovate with THC beverages, creating a drink that's both accessible in strength and convenient, in a familiar, smoke-free format. For experienced consumers, it's an exciting new option and for the THC-curious, it's a welcome entry point."
Since its U.S. debut in March 2021, Houseplant has aimed to destigmatize cannabis culture with its thoughtfully designed lifestyle and home goods. The same goes for its THC-Infused beverages.
"Not every situation is right for smoking, and not everyone wants to smoke," said Houseplant Co-Founder Seth Rogen. "Houseplant beverages offer an approachable dose that's perfect for those trying THC for the first time and for regular consumers like me who will love having a delicious, low-calorie, drinkable option. It's sparkling water with THC in it - everybody loves a Houseplant."
Houseplant's beverages feature all-natural ingredients, zero sugar and zero calories in four flavor profiles: Pineapple, Citrus, Black Cherry and Blackberry. They’re available in four-packs for $19.99.
"Launching THC beverages in the U.S. was a natural step in our evolution as Houseplant grows and works to redefine what it means to participate in cannabis culture without the stigma," Mohr said. "We are excited to be a part of this THC renaissance and look forward to bringing more products to market that millions of people are proud to own and consume."
Houseplant THC-infused sparkling waters will continue to roll out in additional stores and markets in 2025 and are available to ship to select states direct-to-consumer.