Bayou City Hemp Company (BCHC) is bringing its full fleet of hemp-derived THC beverages to the Florida, Louisiana and Tennessee markets, now on shelves in hundreds of retail locations throughout the states.
Substantial growth is happening across BCHC's product line, led by HOWDY, which launched in spring 2024; 8th Wonder, which Bayou City acquired in 2023; and Beach Break, which will officially launch this fall.
Bayou City Hemp develops low to mid-dose hemp-derived THC beverages housed within lifestyle brands that aim to educate customers on the best ways to responsibly enjoy the emerging beverage category. Bayou City combines this branded approach with science and know-how gained with its acquisition of 8th Wonder in 2023, Houston's decade-old brewery and distillery.
Restaurants, music venues, movie theaters, bars and family-friendly bowling alleys in Texas have embraced hemp-derived THC beverages, which are quickly becoming the new normal across the country.
"There's so much energy and momentum in this new category and we're at the front of the pack because we put a lot of consideration into the most enjoyable ways to incorporate these into the flow of your life,” said Bayou City Hemp Company CEO Ben Meggs. “There's a reason people keep coming back to our brands, as an alcohol alternative, at bars and restaurants, and at home. The consumers are rapidly becoming more educated and refined, they know what they want, there's no longer any stigma. We make our range of beverages to fit into our different customer's lifestyles and strive to make them available everywhere our customers are. With each new market we enter, we see very quick adoption followed by repeat loyalty; we're thrilled to bring that energy for THC-infused beverages in Florida, Louisiana and Tennessee."
With placement secured in major metro areas throughout each state, the team at Bayou City Hemp and 8th Wonder have their sights set on additional national expansion in the near future.
"By expanding our distribution network, we aim to meet the growing consumer interest in these booming markets," Meggs said. "We are committed to leading and innovating in the cannabis beverage market, leveraging our combined expertise to offer high-quality, trusted brands that resonate with consumers."
