Jones Soda Co. has announced two key expansions of its Mary Jones cannabis brand with the launch of its first products in Michigan and the introduction of a new line of cannabis-infused shooters in California.
Both initiatives build on the performance of Mary Jones' cannabis THC- and hemp-derived delta-9-THC-infused products, including sodas, syrups, tabs and gummies that feature popular Jones craft soda flavors adapted for the cannabis edibles market.
In Michigan, where legal cannabis sales hit nearly $3 billion in 2023, Mary Jones is entering the market through a manufacturing and distribution partnership with Emerald Canning Partners (ECP). Mary Jones THC-infused mixing syrups will be available in Michigan dispensaries in September, with the full product portfolio to follow.
In California, dispensaries are now adding portable, shareable Mary Jones 100 mg Cannabis-Infused Shooters to the brand's existing lineup of beverages, syrups and tablets. Other cannabis-legal states will carry the line in the future.
"Mary Jones ranks as one of our top growth drivers, so continuing to increase our footprint and penetration in the cannabis space is as important to maintaining and accelerating our current strong growth rate as the new products, channels and partnerships we're implementing in our mainline soda business," said David Knight, CEO of Jones Soda. "In a category where most brands are startups without our nearly three decades of flavor science expertise, we are setting the standard in cannabis beverage taste, and that's combining with rising consumer interest in alcohol alternatives and new cannabis consumption formats to invigorate and grow the business."
Jones' partnership with ECP in Michigan aligns the company with one of the premier cannabis product manufacturers in the state. ECP's joint venture production facility in Mt. Clemens' historic Gibraltar Trade Center pairs premium craft beverage knowledge with high-quality cannabis to produce premium cannabis-infused beverages. ECP is led by beverage industry veteran Matt McAlpine, former COO at Blake's Hard Cider.
The Mary Jones THC-infused mixing syrups that are launching the partnership feature the same pure cane sugar formulation and Berry Lemonade, MF Grape, Green Apple and Orange & Cream flavors as mainline Jones Soda. Each 4 fl. Oz. glass bottle contains 200 mg THC for multiple servings that can be sipped, added to cocktails and desserts, poured over waffles for 420-adult brunches and more.
ECP also will manufacture and distribute Mary Jones cannabis sodas, including 20 mg THC bottled sodas designed for single servings and 100 mg THC canned sodas intended for sharing or consumers who prefer a higher dose. Available in eight flavors, the Mary Jones soda line has received accolades in California's L.A. High Spirits Awards for cannabis- and hemp-derived beverage products, including Best Cannabis Soda honors for its THC-infused 10 mg Berry Lemonade in both 2023 and 2024.
"We share a pioneering spirit with Mary Jones as trailblazers in new and emerging markets,” McAlpine said. “Jones was the first non-alcoholic mainline beverage company to crossover into cannabis with Mary Jones, while Emerald Canning Partners was one of the first cannabis beverage companies in Michigan. Mary Jones brings national brand expertise, product innovation and flavor science to cannabis, combined with our depth and knowledge of production and Michigan's legal cannabis market."
The new Mary Jones 100 mg Cannabis-Infused Shooters launching in California this month add an easy-carry and easy-share option for cannabis consumers. Each 2-oz. Mary Jones Shooter bottle contains 10 servings infused with 10 mg THC for sipping, splitting with friends, orjon mixing into other drinks like seltzer water or mocktails.
Each shooter is non-carbonated and contains an average of 15.75 calories per shot, significantly reducing the sugar intake associated with same dose of cannabis in a 100 mg cannabis soda product. Like Mary Jones syrups, the shooter line is available in Berry Lemonade, MF Grape, Green Apple and Orange & Cream flavors.
Mary Jones cannabis products are sold in more than 1,200 dispensaries in California, Washington, Canada and now Michigan, with ongoing expansion into other cannabis-legal markets. Mary Jones also sells hemp delta-9-THC craft sodas, gummies and shooters through liquor stores and other brick-and-mortar retailers across the country as well as online at GoMaryJones.com.
