Café Bustelo launches first-ever multi-serve iced coffee collection, featuring three bold new flavors—layered
Café Bustelo fans and iced coffee devotees can indulge in Café Bustelo Espresso Style Iced Coffee Beverages – the brand's first-ever multi-serve product crafted solely to be enjoyed cold.
Making its debut just in time for summer, Café Bustelo is bringing the tradition of espresso style coffee to the refrigerated aisle. Café Bustelo Espresso Style Iced Coffee is ready to enjoy straight from the fridge.
The new Espresso Style Iced Coffee collection includes three varieties: Unsweetened, Sweetened and Vanilla – all which feature the robust, full-bodied flavor and aroma of Café Bustelo's dark roast. The Unsweetened version can be enjoyed as is, straight from the fridge or served over ice with added milk or sugar. For no mess, no prep sipping, the Sweetened iced coffee boasts the flavor of Café Bustelo infused with real sugar for a balanced sip. Lastly, Vanilla rounds out the lineup as a Target exclusive, an indulgent and invigorating blend, revealing notes of vanilla and cherry that complement the dark roast coffee.
Born in East Harlem with a history steeped in Latin roots and espresso style roasts, Café Bustelo has become a shared tradition amongst generations of coffee drinkers. This innovative new lineup embraces the beloved, time-honored espresso tradition while offering a new coffee experience that embraces fans who now prefer their brew over ice. Café Bustelo pays homage to its roots with this new ready-to-drink coffee, all the way from the flavor to the product packaging. The bottle's silhouette is inspired by that of a "Greca" – a nod to the traditional method of brewing Café Bustelo's ground espresso.
The Espresso Style Iced Coffee lineup comes in standalone 40 fluid ounce bottles. The ready-to-drink iced coffees are now available at Target and will be available at Walmart and Kroger with future restocks.
