HEINZ announced the launch of Pickle Ketchup, a new condiment that combines the tangy and savory flavor of pickles with the taste of HEINZ Ketchup. Pickle Ketchup is the latest HEINZ innovation designed to deliver on consumer demand for unique, elevated, and nuanced flavor experiences.
Obsession with pickles is at a high, with 73% of Americans reporting that they enjoy the taste of pickles.1 From the tiny gherkin on the brand’s keystone label to Henry J. Heinz earning the nickname “Pickle King” for owning the largest pickle company in the United States in the early 1900s, pickles have played an intrinsic role in shaping HEINZ history. Combining two HEINZ heritage products into one condiment uniquely positions Pickle Ketchup to succeed with HEINZ consumers and pickle lovers.
Over the last decade, HEINZ has embarked on an innovation expansion, doubling down on more nuanced flavor profiles and elevated dipping experiences. From the HEINZ Hot Varieties to the brand’s limited-edition Sauce Drops, HEINZ REMIX™, and more, Pickle Ketchup is the latest example of this strategy at work. The launch of Pickle Ketchup also underscores how Kraft Heinz is betting big on innovation, leveraging consumer insights to shape growth and prioritizing category expansion within its Taste Elevation portfolio.
Pickle Ketchup will begin rolling out on shelves in the United States in early 2024. It is currently rolling out in select retailers in the United Kingdom and will roll out to additional markets later this year and early next.
1 Datassential Report, October 2023
