FlavorSum, a North American flavor producer, offers new insights to support food and beverage innovation directions in 2024. In the two-part blog series, the FlavorSum team explores trends predicted to influence product development in the new year.
Part One: Cultural and Behavioral Changes Affecting Innovation
Trend-watching is about more than just gaining a competitive edge. It’s about identifying unmet needs and aligning product development with evolving behaviors. With 2024 just around the corner, understanding the shifts in how people interact with food and drinks can help brands innovate in ways that create lasting connections.
Part One of the series examines people's changing expectations about food and beverage brands. FlavorSum’s food and beverage predictions share the broad themes happening across the food and beverage landscape, including:
- Getting Fuel and Fun from Foods & Beverages
- Balancing Priorities with Food Choices
- Finding Solutions to Optimize Daily Living
- Demanding Genuineness from Brands
Part Two: Flavors that Captivate and Connect
Food and beverage trends are top-of-mind with formulators throughout the annual product development cycle. But as the calendar year draws to a close, interest in “what's new, what's next, and what's disruptive” begins to grow.
In Part Two of the FlavorSum 2024 predictions series, the insights team highlights ways flavors can amplify the success of food and beverage innovations. FlavorSum’s 2024 flavor predictions examine flavors that can captivate and connect with people as they look for foods and beverages that:
- Energize Me (but Hold the Jitters)
- Refresh Me
- Delight Me
- Help Me Make Memories
The annual predictions series illustrates how FlavorSum offers customers and food and beverage professionals relevant information and resources to fuel successful innovation. By subscribing to FlavorSum Discover, you can know what's happening with market and shopper trends.
About FlavorSum
FlavorSum helps growing North American food and beverage companies go to market quickly and cost-effectively. The company provides flavor solutions for delivering great-tasting products that inspire loyalty among today’s consumers. FlavorSum is a portfolio company owned by The Riverside Company, a global private equity firm.
