Once Upon a Farm, a childhood nutrition brand, announced the roll-out of fresh baby coolers starting at many select Wegmans Food Markets across New York, Pennsylvania, New Jersey, Virginia, Maryland, Massachusetts, North Carolina and Delaware. The cooler rollout will be completed in most stores by the end of Q1 2023.
The strategic and significant commitment at Wegmans puts consumers first by meeting the growing demand of parents seeking fresh baby food and clean snack options for the family, while also giving retailers an edge. The baby coolers will complement Once Upon a Farm's existing assortment of organic Fruit & Veggie Blends and Dairy-Free Smoothies for toddlers and big kids available at Wegmans.
Championing clean, nutritious food for babies and kids, Once Upon a Farm are leaders in the fresh snacking space and plans to introduce their baby coolers in thousands of stores nationally by 2024. Their product portfolio features a robust innovation pipeline that has expanded in the refrigerator section and now encompasses the first organic, frozen Plant-Rich meals geared toward encouraging self-feeding and is available to purchase online and at select retailers.
Last year, Once Upon a Farm debuted its Advanced Nutrition blends for babies which are part of the First 1,000 Day Promise Certified by Clean Label Project. Inspired by European regulations, the First 1,000 Day Promise is a US certification that requires heightened nutritional elements and regulation of heavy metals, toxic compounds and melamine found in baby food.
