Van Holten’s, Inc., makers of the original Pickle-In-A-Pouch, is expanding its licensed product line with Warheads, the original “Extreme Sour” candy brand from Impact Confections. Available for order in December 2022, the Warheads Pickle-In-A-Pouch will offer sour fanatics an extreme sour challenge.
Van Holten’s continues to innovate the pickle industry by creating bold flavors and collaborating with brands for on-the-go products. Warheads Pickle-In-A-Pouch is made with extreme sour flavoring and a touch of dill. Warheads Pickle-In-A-Pouch offers an interactive experience on social media with the hashtag #sourpicklechallenge to engage consumers.
“As the company continues to grow domestically and internationally, we couldn’t help but notice that Van Holten’s products were popping up in the same places as Warheads” says Eric Girard, vice president of sales and marketing, Van Holten’s. “Extreme snackers want something that is flavorful, fun for social media, and never done before. We’ve nailed that with Warheads."
Warheads Pickle-In-A-Pouch is shelf-stable with a 2-year shelf life and comes in a 12-ct. display case. In addition to the Warheads Extreme Sour flavor, Pickle-In-A-Pouch comes in Dill, Hot & Spicy, Kosher Garlic, Sour, and Tapatio Hot Sauce flavors.
