CuliNex, a clean label food product and plant-based formulation consultancy, is offering complimentary access to its latest education session. CuliNex experts will present this free webinar event with their strategic partner, InsightsNow on April 28 at 2pm est/11am pst. Titled ‘How to Navigate Supply Chain Disruptions, Essential Strategies to Meeting Consumer Expectations, This session explores reformulation and product design considerations, as well as consumer research strategies when companies are forced to substitute alternate ingredients due to supply chain disruption
While today’s consumers understand there are all kinds of supply chain issues, they are still seeking products that best deliver the benefits and fulfill needs in the moment. This means that when consumers notice their product has changed, it will disrupt their choices at the time of purchase. Will they stay loyal to the brand but switch to a different flavor? Will they explore other brands and products? These are all questions food and beverage manufacturers must consider as they work to retain their consumers.
Register here for this complimentary webinar event, launching on April 28 at 2pm est/11am pst. CuliNex and InsightsNow teams will highlight the latest ingredient sourcing solutions with a deep dive into reformulation options with product design. Attendees can also learn more about how consumer research strategies can help ensure market success of your next redesigned product. Key takeaways include:
• Ingredient replacement through other suppliers
• Reformulation with new or alternative ingredients
• Sensory testing considerations
• Consumer alienation and behavior trade-offs
• Product re-messaging/communication
Driven by their mission—better planet, healthier people, happier communities, CuliNex is the industry's premier consulting firm providing innovation services, product development and strategic business consulting focused on clean label and plant-based food products. As a pioneer in clean label food product development, CuliNex assists food companies of all sizes in achieving their growth goals through the development and implementation of product driven strategies.
