Cie, a venture studio and innovation accelerator based in Irvine, Calif., announced that it has co-founded and launched with industry veteran Douglas Kantner, Longève Brands. Longève has an assortment of shelf-stable pea protein products for those who love to cook, adding diversity to the meat replacement consumer packaged goods (CPG) market.
In contrast to most meat replacement CPGs, which are soy-based, pre-made and refrigerated or frozen, Longève offers a clean label protein that is simple to cook with and accommodates various taste profiles.
