Grupo LALA, a leading dairy company headquartered in Mexico, announced a new division named LALA US, a value-added dairy company headquartered in Dallas.

LALA US features a portfolio of established brands including LALA yogurt smoothies, Promised Land premium milk and cream products, Borden cultured products, Frusion smoothies, Skim Plus milk, and Nordica cottage cheese.

“Our parent company, Grupo LALA, has a rich history that spans six decades, and LALA US with our growing family of brands continues to add to that story,” said Toby Purdy, chief marketing officer of LALA US. “We strive to deliver innovative products that exceed consumer expectations from taste to nourishment.”

To strengthen ties with existing retailers and consumers as well as introduce newcomers to LALA US, the company announced the launch of a new website www.lala-us.com. The website is part of a national company awareness campaign that started in mid-August.

“We look forward to delivering delicious, healthy products that enrich consumers’ lives,” said Purdy. “We have always believed in providing the best, freshest, highest quality value-added dairy products. Consumers can expect great things from LALA US.”