Bruster’s Real Ice Cream has found a great way to make something cool really hot for the final weeks of summer. The premium ice cream chain has paired new, limited-time Cayenne Chocolate Chunk with campfire favorite, S’Mores, for its “Sweet & Heat” August promotion.
Cayenne Chocolate Chunk is a chocolate based ice cream spiced with cayenne and cinnamon, then loaded up with chocolate chunks. Bruster’s knew cayenne and chocolate were a combination, but found a way to make it even better.
If it’s too hot to make s’mores over a campfire, Bruster’s is scooping its version of the family favorite. S’Mores mingles swirls of marshmallow with layers of graham cracker and chocolate chunks in chocolate ice cream.
“Introducing a new limited-time flavor and bringing back a popular one is intended to help maintain our great sales momentum as we head into fall,” said Jennie Brinker, Vice President of Marketing.