Pumpkin Salsa is the newest creation from award-winning Renfro Foods in Fort Worth, Texas. Launched at the Summer Fancy Food Show June 26-28, the company’s 19th salsa evokes a spice mix of pumpkin pie, with a heat level registering at the medium level.

“The reception to our new pumpkin salsa was awesome!” says Renfro Foods President Doug Renfro. “It was fun watching people nervously dip into it, wondering what pumpkin salsa might taste like, then exclaim ‘that’s good!’ Our favorite two quotes were ‘it tastes like the holidays’ and ‘it’s Thanksgiving on a chip!’

“We’ve been playing with the concept of a holiday themed item for several years,” Renfro continues. “Then a customer specifically asked us about doing a pumpkin salsa, so we knew it was time.

Mrs. Renfro’s salsas has found a niche market as a cooking ingredient. More consumers are using Mrs. Renfro’s salsa in recipes as a meal extender. Each jar of salsa comes with a recipe on the label, encouraging consumers to cook with it.

“When we believe a new product concept has enough legs to be an everyday item in a grocery store, we develop a version that can support our retail price but also tastes delicious,” Renfro adds.

Packaged in 16-ounce jars, Mrs. Renfro’s Pumpkin Salsa will retail at $3.69.