Ghostbusters Twinkie

Hostess introduced a limited-time-only flavor, Key Lime Slime Twinkies

Hostess Brands and Sony Pictures have teamed up for a collaboration of epic proportions to celebrate the July 15, 2016 theatrical release of Ghostbusters, with a limited edition flavor and packaging on store shelves.

Thirty years after Dr. Egon Spengler equated the amount of psychokinetic energy in New York to a 35-foot long Twinkie – sparking one of the most highly-quoted lines from a movie, “that’s a big Twinkie” – Hostess is introducing a limited-time-only flavor, Key Lime Slime Twinkies, available at grocery stores. Additionally, single-serve Twinkies and multipack Twinkies will feature the iconic “No Ghost” sign.

“It’s only natural for Hostess to participate in a partnership with Ghostbusters, given the Twinkie’s appearance in the original movie,” said Ellen Copaken, Senior Director of Marketing at Hostess Brands, LLC. “Just like Twinkies, Ghostbusters has a loyal fan base that has remained passionate for generations. We hope fans are just as excited as we are to help bring this incredible franchise to life.”

To learn more, please visit the official Ghostbusters movie website at www.ghostbusters.com.

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