Love Beets – a line of premium, all-natural, ready-to-eat beet products – is growing its juice family with the introduction of an innovative Organic Beet Juice with a Hint of Ginger, which will be in retailers nationwide, as well as on Love Beets’ online store.

Love Beets’ Organic Beet Juice with a Hint of Ginger – which has a naturally smooth taste and a gingery kick– comes in a sleek 14-ounce glass bottle that seamlessly aligns with the company’s fun, upbeat brand identity. Like the other juices in Love Beets’ lineup, this new offering is gluten-free, with a 100% clean ingredient deck and no added sugar.

“We’re thrilled to ring in the New Year with this exciting new addition to our product line,” said George Shropshire, Vice President of Love Beets. “We have received such positive feedback on our Organic Beet Juice this past year that we wanted to offer consumers another flavor profile without sacrificing the beet-based simplicity that they have come to love.”

Another selling point of the Organic Beet Juice with a Hint of Ginger is its versatility, Shropshire states. He recommends drinking the juice as is, but says it would also be an ingredient for smoothies, salad dressings, marinades and more.

Beyond its natural tastiness, consumers also use beet juice for its functionality. Recent scientific studies have found that the nitrates in beet juice can help to improve stamina and endurance, while the potassium helps the body recover and rejuvenate. Research also suggests that drinking beet juice daily can improve overall heart health.