Reaching shelves now, Go Organically® Fruit Snacks are USDA Certified Organic bite-size snacks made with real fruit purees and real fruit juices, and are being introduced in three assortments. Fruit Medley, features Strawberry, Orange, Apple, Peach, and Cherry flavors, while Mixed Berry consists of fresh-off-the-vine varieties of Strawberry, Raspberry, Blueberry and Blackberry and Tropical bursts with five sun-ripened varieties including Mango, Kiwi-Strawberry, Pineapple, Pink Grapefruit, and Mandarin Orange.

Go Organically® Fruit Snacks include 100% of the daily recommended value of Vitamin C and are an excellent source of Vitamins A and E. They are GMO free, gluten free, preservative free and made with natural flavors and colors from natural sources. Each individual pack is only 70 calories and produced and packaged in the company's allergen free New Jersey facilities. The snacks were certified organic by QAI, an official auditor for USDA.

"While a growing number of organic and natural products are hitting the market, frankly, many of them have lost focus on what consumers want most...taste. We set out to make an organic product with real fruit purees and fruit juices that tastes great," said Josh Shapiro, Vice President of Marketing for Farmer's Choice and Promotion In Motion. "Go Organically® Fruit Snacks offer an authentically fresh and delicious taste experience that Moms and Dads can feel good about bringing home. The brand represents our dedication to creating high quality, affordable and smart snack choices the whole family will enjoy, with an aim to broaden the set of consumers who will buy organic," Shapiro added.

Go Organically® Fruit Snacks are initially being offered in 8-count boxes with suggested retail pricing of $3.99, a significantly better value than other organic fruit snacks.